When choosing the best type of publication in which to write your editorials, one option is to go with free publications that you’d find in grocery stores, pharmacies, physicians offices, health clubs, etc. These types of publications are usually focused on a particular topic or target audience. You’ve probably picked up one yourself. Your business doesn’t have to tie directly into the topics of any one of the publications, as long as the readers of those publications would also be interested in your product or service. Remember, it’s the audience that counts, and you can find that audience in any number of places. One thing to be aware of is that these types of free publications are published on different schedules. And like most magazines, your deadline will be way ahead of publication, so don’t wait until the last minute to call to place an editorial.
No matter which type of publication you’re buying space in, be sure to ask the following questions before you purchase any ad space:
- What’s the publication’s circulation?
- What are the demographics of the readers?
- How often is the publication published?
- How is it distributed?
Many publications also offer to place ads on their website, sometimes at a very reasonable rate–even for free–if you’re advertising in their hard copy issues. If you’re interested in selling worldwide or reaching a wider audience in your own hometown, this is a great idea. Be sure to put your web address on every print ad, no matter where it runs, and put a link on your online ad that takes people directly to your own site.
Next: Writing an Effective EditorialRobin Coppinger Bucks County Women’s Journal www.buckscountywomensjournal.com 215 – 721 – 0645 firstname.lastname@example.org